TV and console manufacturers
The modern market of TV devices and set-top boxes has long gone beyond the competition in hardware characteristics. The end user chooses not just the processor and the amount of memory, but the set of impressions from interaction with the device - the interface, available content, ease of launch. That is why manufacturers are increasingly looking for partners among software developers.
Microimpuls A company with many years of IPTV/OTT expertise offers console and Smart TV vendors a tool to create such a user experience. Company’s flagship product, platform Smarty. It is already used by dozens of operators to deploy their own TV services and has proven its reliability in industrial operation.
Smarty as a platform for deep integration
The Smarty platform is a ready-made ecosystem for launching a television service: from the server part to client applications for all modern TV set-top boxes and Smart TVs. However, cooperation with vendors is not limited to simple pre-installation of the application.
We offer three levels of interaction, each of which covers different business objectives of the manufacturer:
- Pre-installation of client applications in the firmware of devices. A basic format in which Smarty applications are delivered as ready-made APK files for embedding into firmware. The user gets access to the TV service immediately after the device is turned on, without the need for self-search and installation.
- Development of custom launcher applications based on Smarty. For vendors looking to stand out in the market, Microimpuls creates custom launchers that completely replace the standard Android TV interface. This solution allows you to create a unique user interface that corresponds to the brand identity and is more deeply integrated with the hardware.
- Technical integration with the vendor ecosystem. For partners who are ready for closer interaction, the platform is adapted to specific requirements: the use of hardware codecs, DRM configuration, customization of business logic and integration with the billing systems of the manufacturer.
Benefits to the vendor
Collaboration with Microimpuls solves several key tasks of the TV device manufacturer:
Increase the consumer value of the product. An integrated TV service with a beautiful and user-friendly interface increases user loyalty and reduces the risk of a device returning. The device is perceived not as an “empty box”, but as a ready-made solution for viewing content.
New monetization channels. Pre-installation of applications based on Smarty opens the possibility of concluding partnership agreements with operators using the platform. The vendor can receive a share of subscription payments, turning the device into a regular income generator.
Flexibility and ease of support. The Smarty platform is built on the basis of the WEB-portal, which allows you to make changes to the interface and business logic “on the fly”, without reassembling APK and refilling the firmware. This removes the burden of maintaining updates from the vendor and reduces operational risks.
Additional opportunities for monetization of embedded software. The platform supports advertising banners, targeted notifications and integration with online cinemas, which creates additional points of revenue generation after the sale of the device.
Technical experience
The Microimpuls team has the experience of migrating operators from old platforms adapted for Amino, Sagemcom, ADB, GDC devices to Smarty, which demonstrates the ability to work with heterogeneous infrastructure and adapt to various technical requirements. This experience is successfully used in partnerships with device vendors.
We invite you to cooperate
Microimpuls is open to dialogue with console and TV vendors interested in increasing the value of their devices through a high-quality software layer. Formats of cooperation can range from easy pre-installation to full-fledged technological cooperation.
To discuss the details and choose the optimal integration model, fill in the feedback form below – our managers will provide the necessary technical specifications, demo access to the platform and provide support at all stages of implementation.
