Flagship product
Smarty
A complete whitelabel platform for launching an independent IPTV/OTT service with full branding
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Microimpuls —product solutions for IPTV/OTT
We develop the Smarty platform and related products that telecom operators, rights holders and online cinemas use to launch and grow their own TV services
- 2013
- market launch year
- 20+
- countries covered
- 100+
- launched TV services
- 1M+
- subscribers online
Over 10 years in the IPTV/OTT market
Our team is based in Orenburg and stays compact and close-knit — that helps us remain flexible, respond quickly to client requests, and find solutions without extra bureaucracy.
At the same time, the scale of our projects has long gone beyond the region. Today Microimpuls products are used by dozens of companies in Russia and abroad — from small regional operators to major players with subscriber bases of hundreds of thousands.
2013 – 2018
Building the infrastructure
We built the full stack: middleware, encoders, and cross-platform Smarty, Streamer, and PVR apps — to make migration from legacy platforms seamless and reduce integration CAPEX.
2019 – 2023
Flexibility and retention
In the fight for subscribers we created a multi-interface approach (Dino, Sevstar) and strong analytics (ViewStats, dashboards), so we can deliver different experiences on old and new devices and understand the viewer better.
2024 – 2030
New touchpoints
We are moving into mobile and smart environments: we launched Titanium, WindyCast intercom integration, a web version and Apple TV, and we are preparing AI assistants. New monetization channels and less load on support.
to be continued...
Microimpuls product ecosystem
We build products for the core IPTV/OTT jobs — from TV service management and video delivery to client apps, analytics, and monetization
Quick start
Smarty Lite
A lighter platform for smaller operators: ready-made apps, a minimal budget, and a fast launch
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Video server
Spectr
An OTT streaming video server: reliable unicast video delivery to any subscriber device
Learn moreNon-linear TV
MicroPVR
Software for Catch-Up, Timeshift, and Pause Live TV — subscribers watch shows when it suits them, not by the broadcast grid
Learn moreSignal delivery
Transporter
Reliable delivery of TV and video streams over the public internet, point to point
Learn moreAnalytics
MiStats
Subscriber viewing stats in Smarty on ClickHouse — built to handle large data volumes
Learn moreFull-cycle product development
Every product is the result of a team that already has every competence we need.
That is how we keep quality end to end: we do not outsource stages and we take full responsibility for each product.
One in-house team
- Infrastructure and video-server engineers
- QA engineers
- Technical support specialists
- Sales and project managers
- Interface designers
- Developers: backend, frontend, mobile, TV
Accredited IT company
Our software is listed in the Unified Register of Russian software — confirming its origin and compliance with the requirements of government and corporate customers
- Registry entry no.
- 16758
- Date added to the Register
- 01.03.2023
- Software name
- Microimpuls Hybrid IPTV/OTT Middleware
- Class
- Server and middleware software
- Registry status
- Included
Stories from our partners
For us, partnership does not end when the product launches. We keep developing solutions, discussing new tasks, and supporting client services as they grow — helping not only to expand the subscriber base, but also to build a technology foundation for stable operations.
