Rightholders

The video content market is changing: large aggregators and telecom operators are no longer the only delivery channel for viewers. More and more copyright holders seek to build their own distribution without intermediaries, with full control over the terms of display, pricing and analytics.

Microimpulses - a company with long-term expertise in the field of IPTV/OTT - offers rights holders a ready technological base for solving this problem. Company’s flagship product, platform SmartyIt is already used by dozens of operators to deploy their own TV services and has proven itself as a reliable industrial solution.

The Smarty platform provides rights holders with the opportunity to create their own TV services and online cinemas on the basis of ready-made infrastructure. This is not just a video player with a playlist - it is a complete ecosystem that includes:

The copyright holder receives a direct channel of communication with his audience, collects data on the behavior of viewers and independently determines the terms of distribution of content - without regard to intermediary platforms.

One of the key requests from copyright holders is reliable protection against illegal distribution. Smarty supports modern DRM systems and access control mechanisms, allowing you to build multi-level content protection on all devices.

At the same time, all viewing statistics remain inside the service of the copyright holder: who, when, on what device and how long he watched a particular movie or series. This data is not blurred between aggregators – it is available in a transparent and structured way to make business decisions.

In addition to creating its own service, Smarty opens up another distribution channel for rightholders – through telecom operators.

Microimpuls has the expertise and technical infrastructure to integrate rights holder content into operator services. This is not a simple transfer of a package of channels, but the creation of separate API-methods that allow operators to connect the content of the copyright holder within a separate subscription – with their own price, terms and showcase.

Such integrations are already working: interaction with content is implemented on the Smarty platform STARTART, Premiere and Viju. Rights holders get access to the subscriber base of operators, and operators get access to high-quality legal content for their users without the need to build a complex infrastructure from scratch.

Thus, Smarty gives rights holders two equivalent scenarios:

Both scenarios can exist in parallel, complementing each other and increasing the total reach of the audience.

Microimpuls is open to dialogue with rights holders interested in developing direct distribution channels and expanding their presence in the pay-TV market.

To discuss the details, fill in the feedback form below – our managers will provide demo access to the platform, demonstrate the work of integrations with existing partners and help you choose the optimal model of cooperation.