Titanium: new interface from Microimpuls

In the ever-changing telecom market, where competition for subscriber attention is becoming more acute, it is critical for telecom operators and Internet providers to offer not just access to the Internet, but a full-fledged digital ecosystem. And in this ecosystem, interactive television plays a key role. This is not just an “additional service”, but a powerful tool to retain subscribers, increase their loyalty and increase ARPU.

Today we are pleased to present you Titanium our new interface for IPTV/OTT Smarty Platforms. Titanium is not just a design update. This is a rethinking of the user experience, created taking into account modern trends in content consumption and business objectives of operators.

Titanium is designed to make a TV service as appealing and intuitive as possible for the end user, while providing flexible tools for content management and monetization. The interface preserves the best traditions of linear TV, which are complemented by new scenarios that turn ordinary viewing into a full-fledged interactive experience.

At launch, Titanium welcomes the subscriber with a dynamic and personalized homepage. There are no random elements: selections of films and TV series, digest of popular programs, genre collections of channels - all this forms a single space where there is content for every taste.

We understand that content is king. Therefore, Smarty provides integration with online cinemas and automatic mechanisms for creating collections that help fill the main screen without undue effort. And thanks to the ability to display a list of apps installed on the Android console, Titanium can act as a full-fledged launcher, offering subscribers a familiar and convenient interface similar to Android TV.

One of the key features of Titanium is a deep study of the user’s personal space. The interface implements tools that make interaction with the platform as comfortable as possible for each family member:

The TV section in Titanium remains classic and user-friendly, as in all previous Smarty interfaces. However, we worked out a scenario for buying subscriptions to premium channels. Tariff cards are now enriched with labels, descriptions and all the necessary marketing information. The subscriber sees the value of the offer immediately. The connection can lead to both an external personal account of the operator and an internal payment and subscription mechanism, which gives flexibility in managing commercial processes.

The cinema in Titanium is a full-fledged online cinema with rich graphics and thoughtful commercial logic. Enlarged vertical posters, horizontal covers with text and movie logos create a modern and “juicy” interface. All of this graphics are aggregated into Smarty through integrations with meta information services, minimizing your filling efforts. This means that your video directory looks modern and engaging, stimulating viewing and shopping.

The commercial component is also worked out to the smallest detail: bright tariff cards for buying movies, a mechanism for free first series for TV series (to increase conversion to subscriptions) and announcements of new episodes. All this is aimed at increasing the monetization of your content and improving the user experience.

Titanium full-screen player has been enriched with additional functionality for non-linear viewing: the ability to skip the introductory and final titles for VOD, show a fragment when rewinding archival records, a convenient sliding rewind runner. These seemingly small details greatly improve the user experience, increasing subscriber satisfaction with the service.

We also paid attention to the functionality of the search and personal account. Intuitive search allows subscribers to quickly find the right content, and an updated personal account gives them more control over the profile, subscriptions and rates. For the operator, this means reducing the load on the support service and increasing the independence of subscribers.

Developing Titanium, the Microimpuls team relied on a deep understanding of market needs and its unique mission. Our goal is to help telecom operators create their own, distinctive and unique TV services, acting as a reliable partner in the fight against monopolization and standardization in the industry.

We invite you to explore the Titanium interface and see how it can transform your TV experience. The future of interactive television is here, and we are ready to build it with you.