Smarty: Single client applications for all types of devices

Launching a TV service, the operator faces the inevitable question: on what devices will its subscribers be able to watch? The set-top box and smart TV market is more fragmented than ever – dozens of brands, different operating systems, firmware versions and specifications. Developing and maintaining a separate application for each platform is expensive, time-consuming, and nearly impossible.

Microimpuls it solves this problem: the platform Smarty provides client applications for all types of devices with full branding under the operator. A single interface is all screens.

Smart TV: All brands and platforms

Smarty supports all popular Smart TV platforms on the market:

Samsung Orsay and Samsung Tizen;
LG WebOS and LG Netcast;
Android TV;
Linux TVs based on Vidaa (Hisense) and Zeasn (Sharp);
Yandex TV;
SberTV.

For each platform, a native interface is implemented, adapted to the features of control (a remote with digital buttons, a touch remote, voice control) and screen resolution.

TV set-top boxes (STB): from dinosaurs to modern flagships

Park of subscriber consoles at any operator is heterogeneous. Smarty works on all important models:

Modern consoles:

Tvip, Vermax, Sberbox, Bioptix, Imaqliq, WRTech;
Xiaomi MiStick, Amazon Fire Stick, Apple TV, Google Streamer;
all NoName devices based on Android and Android TV.

"Dinosaurs" of the market (obsolete, but still in use models):

Amino, Sagemcom, ADB, GDC;
Infomir/MAG, Eltex, Dune.

For low-performance devices, there are lightweight versions of interfaces that retain all business logic and functionality, but are optimized for resource consumption - minimal use of RAM, optimized animations, adaptive rendering.

Mobile devices: iOS and Android

Smarty delivers client applications for mobile devices:

iOS (iPhone and iPad) – native application;
Android (smartphones and tablets) is a native application.

Interfaces are adapted for touch control, support background audio playback and all modern UX patterns of mobile video services.

Browser version (Web client)

For users who prefer to watch TV on a computer or laptop, a web version of the client application is available. It works in any modern browser, does not require installation and provides full functionality of the service - from viewing channels to managing subscriptions.

Marketing experience

Microimpuls has many years of experience in publishing client applications in all significant app stores:

Google Play;
App Store;
RuStore;
huawei and Xiaomi markets;
Samsung and LG Smart TV Stores;
app stores for Android TV.

All applications undergo a full moderation cycle and meet the requirements of each platform.

Plus TV - ready aggregator for a quick start

For operators who want to get to the market as quickly as possible, Microimpuls has already published an aggregator application Plus TV. It is available in key markets and allows you to start receiving subscribers on the day of signing the contract - without waiting for moderation.

Interfaces: from weak devices to “spaceplanes”

All Smarty interfaces adapt to the performance of the device:

for weak consoles and old Smart TVs – lightweight versions with minimal animation and simplified rendering;
for modern devices - full-fledged interfaces with smooth animations, video in the background, 4K previews and complex carousels.

At the same time, the visual style and menu structure remain the same on all devices, and the corporate identity of the operator (branding) is applied automatically on all platforms.

Invitation to cooperate

Microimpuls invites telecom operators to implement the Smarty platform with full coverage of all types of devices. A single application — all screens, one interface — all markets.

To discuss the details, fill in the feedback form below – our managers will provide an up-to-date list of supported models, show examples of applications on different devices and help you choose the optimal marketing publishing strategy.