POSTER - digital television with national character for Abkhazian communications leader
- Customer: A-mobile - the largest mobile operator of the Republic of Abkhazia
- Product: Smarty Middleware
- Launch year: 2026
Acquaintance and Challenge: Working on the Errors of the Previous IPTV Platform
Although the telecom market in Russia is small and the companies have known each other for a long time, the official stage of cooperation began in 2025. The technical teams met at a critical time for the operator: the experience of using the previous IPTV platform was unsuccessful.
The task from the operator was not easy: to completely switch to a new, modern, flexible and sustainable IPTV platform that will cover all pains at once.
Technical requirements for the IPTV platform: flexibility and total control
The project required not just a “boxed” solution, but deep integration into the A-mobile infrastructure.
Key technical requirements:
- On-premise installation: placing the platform strictly within the operator’s local network.
- Multi-platform: stable work on Android TV, consoles and Smart TV (LG, Samsung).
- Ecosystem: integration with the Flussonic video server (Live and PVR) and the company’s internal billing.
- Resistance under high load (High Load) service readiness for peak broadcast loads without degradation of stream quality.
Read more about how Smarty integration with video servers works flussonic connection documentation.
Marketing arsenal of the operator: from promo to personalization
The A-mobile audience is young and active users, with whom it is important to speak directly. So, the service was supposed to give marketing tools for live communication:.
- Personalization: the ability to send point messages to subscribers.
- Monetization and promotion: built-in commercials and banners inside the interface.
- Content management: flexible tools for promoting new products and forming collections.
Cultural code: national content as part of the product
The main pride of the project \"POSTER\" - is its social mission. For the first time in the framework of modern IPTV-service in Abkhazia, such a powerful emphasis was placed on national content.
- OBJECT: films and series in the abkhaz language.
- Children's section: cartoons in the native language for the youngest viewers.
- Own channels: broadcast unique local content.
The technological part of the project
The solution is based on Microimpuls flagship products:
| Component | Decision |
| Core system | Local installation Smart Middleware |
| Interface | Customized template of TV applications "sibseti" |
| Client software | Branded apps for Android TV, STB, LG and Samsung |
| Video engine | Integration with Flussonic Media Server |
| Integration tools | Open API Methods for Migration of Subscriber Base and Content |
| Distribution | Publication and support of applications in official stores |
In other words: the core of the service was the local installation of Smarty Middleware, on top of which a customized interface based on the Sibseti template is deployed - more information about its settings can be read in documentation on Sibseti interface options. Flussonic is responsible for the delivery of Live and archival video streams, and the transfer of the existing subscriber base and directory passed through methods Content API.
Publishing IPTV applications in Samsung Apps and LG Store: the way to the subscriber
A separate and important stage was the distribution of client software. If earlier the operator had already had an unsuccessful experience of interaction with media platforms – applications were “wrapped” on moderation, they did not pass compatibility checks with different TV firmware, and updates could hang for weeks, then our team built this process differently.
For A-mobile, we have taken on the full support of the publication: from submitting applications to Samsung and LG Stores to the final apruv. We have prepared all the necessary meta descriptions, graphic materials in advance and conducted preliminary testing on all types of devices to prevent moderators from failing. As a result, the POSTER application was successfully placed in all key markets and is available for download to thousands of subscribers immediately after the official launch.
The result of the launch of the IPTV platform for A-mobile
The launch of the POSTER project allowed A-mobile to solve two tasks at once: to regain the trust of subscribers after an unsuccessful experience with the previous platform provider and to offer the Abkhazian market a video service adapted to the local audience - with national dubbing, local channels and children's content in their native language.
The flexibility of the Smarty Middleware platform gave the operator full control over commercial and content policy: from point-to-point promotional mailings and targeted advertising in the interface to independent management of content selections without contacting developers. On-premise installation and integration with Flussonic ensured the stable operation of the service during peak broadcast hours, and accompanying the publication in key markets removed the risk of problems with moderation.
Are you planning to launch your own video service or are you preparing to migrate from an outdated IPTV platform? Leave a request below - discuss your task and show how Smarty works in practice.
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