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Sibseti - the new UI for your Smart TV applications

14 April 2025

The multiplatform app developed in collaboration with Sibirskie Seti is ours seventh public template, using which telecommunications operators can launch their own branded Internet TV service under the Smarty Middleware platform.

Home page

The home page of a service is a company's business card. It should remain bright and informative.

Main interface of a Smart TV application built on Sibseti UI

Let us tell you more about this page and what it consists of:

  • Company logo: a customizable element. An operator can relocate it directly from the admin panel;
  • Account page: an interactive button that can provide a quick transition to the account's page in the app, can tell you about the state of your account and also your personal account number;
  • Widgets: time and weather forecasts — the most popular widgets our platform's operators use;
  • The main menu row: provides navigation across the app's pages, its layout can be organized in the admin panel;
  • Advertisement banner: a customizable element. It is set dynamically, without the need to republish or reassemble the app;
  • New films: a neverending dynamic row with new films and shows from an operator's video library.

TV Channels

The TV channels page is the most important page of any IPTV/OTT service.

In the updated UI, a customer can choose any of the most popular actions in only a couple of clicks: navigate across TV categories, browse the recently viewed channels, watch favorite content or just casually surf through the TV programs.

Archive

The Archive is the app's inner media library, it consists of shows and films available for viewing via the Catch-UP technology.

If a new release has been recorded it will appear in the media library. If a release has multiple episodes, they are gathered into handy selections.

TV channels grid layout for OTT Smart TV applications

Cinema

The Smarty Middleware platform provides a possibility for integration any cinema into an operator's service. The comprehensive platform's API allows operators to incorporate an entire new VOD provider or implement an operator's own cinema into the TV service in only a couple of days.

Among the most popular integrations we offer is the connection of STARTART, Premiere and More TV cinemas.

The updated UI makes viewing VOD content not only entertaining, but also convenient. It encourages customer interest in the TV service, thus raising their LTV and their average billing for additional subscriptions.

Category navigation in a Smart TV interface

Search search

The updated Search search page possesses all of the previous platform's functionality, but is designed for quick navigation among the content categories. The three rows: channels, releases and video library will be sorted on this page based on what section the search was requested from.

Login

As prior, Smarty Middleware supports any of the possible customer login methods:

  • Log in via IP address, MAC address or device serial number.
  • Log in via login and password known in advance.
  • Log in or sign in via phone number with the confirmation via a phone call, SMS or any other connection method.

Any of the listed models continue to work in the updated UI.

The Settings and Account pages

The updated functionality of the Settings and Account page is an adjustable and deeply customizable integration with an operator's billing or Smarty’s internal billing.

Here a customer can manage their tariffs, request to purchase additional services from an operator and also make changes to app settings.

Multiplatform Smart TV UI on various devices

How to test or launch a service based on the Sibseti UI

The presentation and testing of an app goes in two stages: online presentation of the platform by the Microimpuls team, then the application or platform's testing on the operator's devices.

All you need to get answers to the questions you still have is to contact us by filling out the form below. You just have to leave us your contacts, name and the company you represent.

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