{"id":9328,"date":"2026-05-14T11:21:39","date_gmt":"2026-05-14T08:21:39","guid":{"rendered":"https:\/\/microimpuls.com\/?p=9328"},"modified":"2026-05-25T14:19:08","modified_gmt":"2026-05-25T11:19:08","slug":"iptv-ott-ads-tools","status":"publish","type":"post","link":"https:\/\/microimpuls.com\/en\/iptv-ott-ads-tools.html","title":{"rendered":"IPTV\/OTT Advertising: 11 Monetization Tools"},"content":{"rendered":"

For a modern telecom operator, the IPTV\/OTT platform is not only a way to deliver content, but also a powerful communication tool with a subscriber. Smarty Platform from Micromomentum<\/a> it offers a wide range of advertising and information opportunities that not only promote its own services and content, but also open the way for additional monetization through partner integrations.<\/p>\n\n\n\n

In this article, we will discuss in detail what advertising tools are available in Smarty and how they help solve the operator\u2019s business problems.<\/p>\n\n\n\n

1. Banners on the main page of the application<\/strong><\/h2>\n\n\n\n

The main page is the \u201cface\u201d of your service and the most visited place in the application. Background banner on the main adjust as flexibly as possible<\/a> and allows you to close a wide range of tasks: from notifications about technical work to the promotion of new tariff plans, equipment or special promotions.<\/p>\n\n\n

\n
\"\u0411\u0430\u043d\u043d\u0435\u0440
Banner on the main page of the IPTV application Smarty.
*Available in the Sibseti interface<\/figcaption><\/figure>\n<\/div>\n\n\n

2. Targeted advertising in children's mode<\/strong><\/h2>\n\n\n\n

Also, a separate background image can be configured for a child profile. It is an ideal platform for promoting children\u2019s content, new cartoons or special offers for a family audience. Such spot advertising is perceived by users more loyally and shows high efficiency.<\/p>\n\n\n

\n
\"\u0424\u043e\u043d\u043e\u0432\u044b\u0439
Background advertising banner in the children's mode of the Smarty application.
*Available in the Sibseti interface
<\/figcaption><\/figure>\n<\/div>\n\n\n

3. Promo content: banner with the transition to the film card<\/strong><\/h2>\n\n\n\n

Do you want to increase the views of a particular novelty? In Smarty, you can place a banner with a poster of a certain movie right on the main page and add a \u201cWatch\u201d button. Clicking on it instantly sends the user to the movie card. This is the shortest way from advertising to content consumption.<\/p>\n\n\n

\n
\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f
Home page Smarty with a banner-poster of the film and the button \u201cWatch\u201d
*Available in the Sibseti interface
<\/figcaption><\/figure>\n<\/div>\n\n\n

4. Push notifications on TV and mobile devices<\/strong><\/h2>\n\n\n\n

An important communication tool is push notifications, which can be displayed both on the TV screen and sent to mobile devices of subscribers. With their help, you can quickly promote new content, notify about profitable promotions or warn about planned technical work. This ensures that an important message does not go unnoticed.<\/p>\n\n\n

\n
\"\u041f\u0440\u0438\u043c\u0435\u0440
Example of push notifications on the TV screen and on the smartphone<\/figcaption><\/figure>\n<\/div>\n\n\n

5. Displaying Closed Content: Incentive to Upsale<\/strong><\/h2>\n\n\n\n

An effective way to advertise more expensive packages is to output content that is not connected to the subscriber directly to the general list. Channels or movies are displayed, but their logos are covered with a lock icon. This clearly demonstrates the available variety of content to the user and simplifies the process of switching to an extended tariff. <\/p>\n\n\n

\n
\"\u0421\u0446\u0435\u043d\u0430\u0440\u0438\u0439
Scenario for the purchase of a more expensive tariff plan with the transition to the LC<\/figcaption><\/figure>\n<\/div>\n\n\n

6. Pre-roll (video) before launching content<\/strong><\/h2>\n\n\n\n

Smarty allows you to customize the display of commercials before the broadcast of a TV channel or film. The tool has deep targeting: you can set parameters by tariff plan, device type, geolocation, display time and even the number of launches per day. It is also possible to adjust the possibility of skipping the video after a certain time.<\/p>\n\n\n

\n
\"\u041f\u043b\u0435\u0435\u0440
Smarty Player with Pre-Roll Ads and Skip Button
<\/figcaption><\/figure>\n<\/div>\n\n\n

7. Automation of advertising through external providers<\/strong><\/h2>\n\n\n\n

For operators who want to monetize their base effortlessly, Smarty supports integration with advertising providers. You just allocate a certain part of the subscriber base, and the provider automatically delivers commercials and pays you for impressions. This is a great way to turn the platform into a source of passive income.<\/p>\n\n\n

\n
\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430
Set up integration with an advertising provider in the Smarty control panel<\/figcaption><\/figure>\n<\/div>\n\n\n

8. Widgets: quick access to services and payment<\/strong><\/h2>\n\n\n\n

Interfaces support the display of widgets \u2014 special entities that allow you to place links to external resources in the application. It is a one-stop solution for linking to payment forms, partner services or the operator\u2019s internal products. On a number of devices, such banners can be clickable, providing an instant transition to a targeted action.<\/p>\n\n\n

\n
\"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u043e-\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435
Advertising and information widgets on the main screen
<\/figcaption><\/figure>\n<\/div>\n\n\n

9. Castomy selections and content tapes<\/strong><\/h2>\n\n\n\n

Smarty allows the operator to display on the main page feeds of content, grouped on any basis: genre, director, copyright holder or author's selections (for example, \"Favorites\"). In the new Titanium interface<\/a> such tapes are a powerful tool for controlling the attention of the viewer, allowing you to highlight priority content.<\/p>\n\n\n

\n
\"\u0422\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435
Thematic tapes-selections of content on the main page <\/figcaption><\/figure>\n<\/div>\n\n\n

10. Transition to full OTT mode with in-app sales<\/strong><\/h2>\n\n\n\n

In addition to the classic scheme in which the billing operator creates subscribers, manages their services and cash flows, Smarty also allows you to implement reverse integration scenarios, in which the initiator of action is the application, not the billing system. Subscribers can independently register, buy and disable tariffs, replenish the balance directly from the TV screen. This turns your app into a full-fledged sales showcase running 24\/7 without staff involvement.<\/p>\n\n\n

\n
\"\u042d\u043a\u0440\u0430\u043d
Screen of choosing and buying a tariff plan inside the TV application Smarty<\/figcaption><\/figure>\n<\/div>\n\n\n

11. Targeted notifications and congratulations to subscribers<\/strong><\/h2>\n\n\n\n

In the release of Smarty 2.8<\/a> there is an opportunity to display advertising banners on the main page point for certain groups of subscribers. The tool is ideal for advertising services in a specific service area, informing narrow segments of the base and even for personal birthday greetings.<\/p>\n\n\n

\n
\"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439
Targeted banner notification on the home page of the Smarty app
*Available in the Sibseti interface
<\/figcaption><\/figure>\n<\/div>\n\n\n

How to Connect Smarty Advertising Tools<\/h2>\n\n\n\n

Smarty\u2019s advertising capabilities are not just a set of technical features, but an architecture for building an operator\u2019s marketing strategy. Using these tools, you can not only inform your subscribers, but also significantly increase the commercial efficiency of your IPTV\/OTT platform, turning it into the core of your business ecosystem.<\/p>\n\n\n\n

Which of these tools will suit your service depends on the device fleet, interface and what is more important right now \u2013 retention, upsale or outdoor advertising revenue. <\/p>\n\n\n\n

We are ready to look at your database and tell you where to start and how to customize formats for your tasks. If it is relevant - leave a request, analyze your situation and answer all questions.<\/p>","protected":false},"excerpt":{"rendered":"

Microsoft\u2019s Smarty platform offers a wide range of advertising and information capabilities. Read about them in the article<\/p>","protected":false},"author":18,"featured_media":9330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37,2],"tags":[8,9,109,110],"class_list":["post-9328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category---ru","category-projects","tag-iptv","tag-ott","tag-109","tag---iptv-ott"],"yoast_head":"\n\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 IPTV\/OTT: 11 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438<\/title>\n<meta name=\"description\" content=\"\u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c 11 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 Smarty: \u0431\u0430\u043d\u043d\u0435\u0440\u044b, pre-roll, 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